Deconstructing Advertisement: Critiquing Advertisement

Will there be another type in the near future?

Advertisements are used by businessmen in order to get their products known to the general population. So, why should we dig deeper than whats necessary and analyze their ads?

How can semiotics help us in our daily lives?

Could a person with sight-impairment be able to critic an advertisement?

Is it necessary for students to learn Semiotics?

You as a normal citizen of the Philippines. Do you really dig deep on advertisements?

A normal human would buy a product based on its authenticity and worth, not on its ads

Is it really a must to criticize an ad?

If Semiotics really is important, then why did I just learn about it recently?

As a student and consumer, I don`t see any point in studying advertisements. Its unnecessary and its a waste of time.

I think that it is important to know and discover a products true value by directly using it. NOT by looking at colorful and jolly signs.

I think the most common type of advertisement is visual. Advertisers mostly use images to convey their messages or to impose it without explicitly doing so, and since we are always using our eyes to see, we'd just absorb some things subconsciously without even realizing.

austriaced wrote:I think that it is important to know and discover a products true value by directly using it. NOT by looking at colorful and jolly signs.

True, but this is the very reason why advertisements are existing. To convince the consumers to 'directly' use the advertiser's products.

Although the topic isn't discussed thoroughly, I could say that this is still helpful since we always encounter advertisements. Knowing how it affects us and manipulates our state of mind or mood would be really enlightening because we would know its ulterior motives, if there's any.

For me, the most used technique is the image. Because is a very effective way to attract people through its different elements than other techniques.

And to critique an advertisement, here are some of my criteria:

1. Creative
2. Wow-effect to the audience
3. Powerful message

Which do you think is a better advertisement, pure text or image based?

austriaced wrote:Shouldn't this be taught to the general public and not to students?
The above mentioned topic should be known by the consumers

Students are also consumers.

austriaced wrote:Are there more unknown symbols to be discovered?

No one knows because they're unknown.

gilbertrodil11 wrote:Which do you think is a better advertisement, pure text or image based?

Image based because it lets the people think through interpreting the advertisement.

Can you give some examples of this type or process of advertisement?

What is/are the differences between critiquing and display advertising?

How these affect the perception of a human being?

What do you call the person who studies the signs?

How to critique an advertisement? What are the criteria?

How to create/design an advertisement?