Deconstructing Advertisement: Critiquing Advertisement

I critiques an Advertisement by considering these questions,if the advertisement pass these questions,then for me , it is effective to the audience.

What is the advertisement about?
How are men and women represented? (Think about the setting, kitchen, laundry, workplace, etc, the activities they are engaged in, the language that is used by, and about, men and women, etc.)
Who is represented and omitted?
How do you react to the advertisement?
What is the literal and implied message of the advertisement?
Who is it aimed at?

Thank you for giving information.Each and every day we encounter visual advertisements that attempt to sway our thoughts and actions in certain ways. Whether it is to purchase a product or support a cause, millions of different companies and organizations are aiming for our attention and they know that the best way of gaining it is through advertising. However, in a society run by competitive advertisement, designers have to be creative in order to stand out. Some designers use the shock factor to make an impact to their audience, while others use fancy digital imaging or celebrity endorsement. I feel that some of the most successful advertisements are those that keep things simple.

The following questions can help foster an awareness to analyze and critique an advertisement

What is the general ambiance of the advertisement?
What is the design of the advertisement?
What signs and symbols do we find?
What role do they play in the ad's impact?

Advertisements are embedded with images and ideas that produce, perpetuate, and normalize whiteness and white supremacy in our culture and society.

Semiotics is the study of sign systems. It explores how words and other signs make meaning. In semiotics, a sign is anything that stands in for something other than itself. This lesson focuses primarily on linguistic signs. The word 'semiotics' dates back to ancient Greece, but its use in modern linguistics was propelled in the 19th century with the research of Ferdinand de Saussure. Saussure was a Swiss linguist who contributed greatly to the study of semiotics, also sometimes referred to as semiology.

jnnydanyeow wrote:I critiques an Advertisement by considering these questions,if the advertisement pass these questions,then for me , it is effective to the audience.

What is the advertisement about?
How are men and women represented? (Think about the setting, kitchen, laundry, workplace, etc, the activities they are engaged in, the language that is used by, and about, men and women, etc.)
Who is represented and omitted?
How do you react to the advertisement?
What is the literal and implied message of the advertisement?
Who is it aimed at?

Advertisement - a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

jnnydanyeow wrote:I critiques an Advertisement by considering these questions,if the advertisement pass these questions,then for me , it is effective to the audience.

What is the advertisement about?
How are men and women represented? (Think about the setting, kitchen, laundry, workplace, etc, the activities they are engaged in, the language that is used by, and about, men and women, etc.)
Who is represented and omitted?
How do you react to the advertisement?
What is the literal and implied message of the advertisement?
Who is it aimed at?

Representations of Men and Women can be seen in my forum - tyano.forumotion.asia

ellaelaeh wrote:The following questions can help  foster an awareness to analyze and critique an advertisement

What is the general ambiance of the advertisement?
What is the design of the advertisement?
What signs and symbols do we find?
What role do they play in the ad's impact?

The role of advertisement is to caught the attention of the customers.

your forum is imformative THANKS

Who develop semiotic?

What are semiotics in advertising?

Who coined the term semiotics?

Is there really a most used type of advertisement???
Coz for me they are used in different ways and concepts. They are made with same purpose, to advertise but different in the way they advertise. My opinion though.

mau wrote:Who coined the term semiotics?

Charles Sanders Peirce was the first who coined the semiotics. He was an Amencan philosopher and physicist.

How semiology is related to semiotics?

mau wrote:Who develop semiotic?

Ferdinand de Saussure is one of the founder of semiotics, but there are some other theorist who give an additional information and improve the study.

Gel wrote:How semiology is related to semiotics?

semiology made up just a part of the
whole of semiotics. While semiology concerned itself only with
intentional communication acts, such as speaking and writing, or other related
forms such as gesture and Morse code, Peircean semiotics included all sensory
stimuli that could create another idea in the receiver’s mind.

mau wrote:What are semiotics in advertising?

Semiotics in advertising is the signs and symbols is shown in the advertisement.

Why do we need to deconstruct advertisements?

Why does semiotics is important to study?

Shouldn't this be taught to the general public and not to students?
The above mentioned topic should be known by the consumers

Why should we know the underlying meaning behind advertisements?

Are there more unknown symbols to be discovered?

I critique advertisements by simply looking at the image and see if it has any message